"As the soundtrack plays "Here It Comes," the camera cuts to a rapid succession of images she and all of us are bombarded with daily: model-thin women in underwear; women with unnatural curves; women weighing themselves; women shrinking and expanding as they diet and purge and nip and tuck; body parts scored with black marker indicating where they will be carved for cosmetic surgery; needles being plunged into skin to plump and smooth it; food portions, large and small; women being told how to become "younger, taller, lighter, firmer, thinner, softer."
I have put in a link to Jean's article on this video. http://www.jeankilbourne.com/articles.html and a link for the actual video its self. http://www.youtube.com/watch?v=Ei6JvK0W60I
This video shows its viewers all of the different images thrown at girls of all ages by the media everyday on how their appearence should be. Constantley girls are being told that they are too big or too small and that they need to fit into this microscope sized ideal of what women are actually suppose to look like; when in all reality only like 2% of women look this way. Some girls or women may say that the media does not influence how they feel about their own bodies. Well most of those same women are the ones that are dying their hair because they found a few gray ones and feel that that makes them look older. There is nothing wrong with men getting gray hair of having a few extra pounds on them, but the media makes it seem like it is the end of the world if a woman had these same issues.
This video, for it's editing purposes and it's meaning, was powerful. Even as a guy it angers me that society treats women as little barbie dolls to be fixed up the way they please. This commercial just proves what girls are put through. Even the 2% who have the "ideal body" kill themselves to be that way. The ones that are "naturally" that way are expected to remain exactly that way forever. It is unfortunate the strain that is put on women by society.
ReplyDeleteThis is not informative what I am about to say, but I feel i have to say it. I love that video, I have seen it before and I feel their should be way more add campaigns like this one out their in the world.
ReplyDeleteI also agree with what you have to say, the standards we are held to in today's society is simply ridicules, however, we seem to let it happen.
Honestly, I really like the commercial. It shows you how people view the different aspects about beauty whether its changing the way you look physically from surgery, make-up, working out, etc. So i think parents should talk to their daughters before they are exposed to everything and don't want to listen.
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